Let us start the eBay Marketing Mix & Strategy: The product strategy and mix in eBay marketing strategy can be explained as follows: eBay is an online platform for people to sell and buy goods with a strong global presence. It can apply to pretty much anything, from launching new products and services, to re-launching your company or brand, or even moving a current product into a new market. eBay 7Ps of marketing covers seven elements of the marketing mix – product, place, price, promotion, process, people and physical evidence. eBay came into existence as on September 3rd, 1995 and in the last twenty-one years eBay has been exemplary. In order to define strategic marketing, you must also consider how this strategy applies to concepts like marketing research, social media marketing, consumer behavior, and more. Interactive marketing refers to a marketing strategy that encourages active participation between the consumer and the marketing campaign. As eBay’s strategy is to be as hands-off as possible in regard to transactions, the company has to provide for a straightforward, transparent and reliable system for users to manage the process by … PayPal was separated into an independent unit in the year 2015, which was earlier under the ambit of eBay. If you break the rules, commit fraud or try to buy something you're not supposed to, they'll be after you. A strategic marketing plan integrates selected, targeted marketing tactics all with common goals; while marketing alone is often activity without purpose. The marketing strategy of Dove is very different than its competitors. eBay also promoted online payment gateways and portals so that more and more customers could trust online transactions and would therefore become potential customers to eBay. Learn More. Pages 4 Ratings 100% (3) 3 out of 3 people found this document helpful; This preview shows page 3 - 4 out of 4 pages. This article has been researched & authored by the Content & Research Team. 3. The eBay marketing strategy was based on market development in which the company aims to find the groups that are not being served in the market at all or are the groups of products and services that can help the business tap into new business territories and improve its revenues and sales process. eBay’s ad business is showing no signs of slowing down after reporting steady growth during last week’s earnings. It has been reviewed & published by the MBA Skool Team. Marketing Mix of eBay analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the eBay marketing strategy. The bids are time bound as well, the highest bid made and in lesser time gets the product. The ecommerce industry globally is expected to touch twenty-seven trillion-dollar mark in the year 2020. Essay. [1] Froelings, L. (2016) “eBay Plans to Challenge Amazon, Announces Turnaround Strategy” Small Business Trends, Available at: http://smallbiztrends.com/2016/02/ebay-turnaround-challenge-amazon.html, Interpretivism (interpretivist) Research Philosophy. The survey came in the same format as an eBay marketing … It used platforms like Facebook and Twitter to announce changes in policy and post links to products. Consumers and sellers/merchants are drawn to the online retail and auction-trading platform based on attractive pricing strategies, which are an element of eBay’s marketing … And how it did so is pretty fascinating. For example, the company’s products include its marketplace services for online consumers and vendors. On the seller side, the seller has to upload pictures of the product and describe it. The sales revenue from the sales is not an income for eBay as eBay is a website to facilitate transaction only. 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